A great Creative Sparker from Humble Beginnings by Melanie Keveles
How DID they start? Big success can come from amazingly humble
beginnings. May their evolution to success inspire you to start your
special dream
now!
Announce with Inspiration
By Melanie Keveles
When Cara O'Callaghan, Santa Barbara, CA, founded www.preggersnproud.com, she wanted to announce her approaching motherhood.
By the time she saw actress Kate Hudson wearing one of her new designer maternity T-shirts, she knew she had arrived.
"Back then there were no maternity slogan T-shirts," recalled
O'Callaghan, who started her company in July 2003 while three months
pregnant with her son Zaeden, now 2.
"I was playing with the idea of announcing it in a fashionable way," she explained.
Starting with an investment of just $4,000, a "dinosaur e-commerce
site" with a simple PayPal account and four prototypes created by her
graphic designer husband, O'Callaghan set out to exploit a niche in the
new mommy market. Today her site offers t-shirts for mommy, daddy and
baby.
What do you have to announce to the world and how can that announcement inspire your business?
Sparkers - Humble Beginnings© 2007 Melanie Keveles for Coaching Toys Inc - Sparkers, all rights reserved.
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December 10, 2007
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4000 $ is too much! but the idea is great.
Posted by: spielzeug | January 04, 2008 at 04:04 AM
Inspiring story! Especially the statement about recognizing when she knew she 'had arrived.' I have a note to myself that says, "I know I have arrived when...." It's amazing how that keeps one happily motivated towards that success!
By the way, I love the sparkers and so do my clients! Thanks!
Posted by: Janet Whitehead | November 17, 2008 at 06:44 PM